JC Penney Redesigns
J.C. Penney (NYSE: JCP) recently made a bold move when it hired former Apple retail chief Ron Johnson last November. Then, this April, the company also snagged Benjamin Fay, former Apple Senior Director of Retail Real Estate and Development. The company is trying to re-brand itself and is already making plans to face lift several of its stores throughout the U.S. J.C. Penney currently operates 1,100 stores. According to its website, the company is “re-imagining every aspect of its business in order to reclaim its birthright and become America’s favorite store. The company is transforming the way it does business and remaking the customer experience.” However, the company may be facing resistance from within its own walls.