Hershey Plans for Growth
The Hershey Company (NYSE: HSY) recently announced its 5-year growth plan with some very optimistic expectations. The company is targeting $10 billion in net sales by the end of 2017. As part of a new strategy the company will be focusing on five core brands: Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, and Ice Breakers. CEO John Bilbrey said in a statement, "Our marketplace and financial results over the last few years validate our consumer-driven approach to core brand investment in both U.S. And key international markets." The Hershey Company is a leading manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. The company is also a leader in the gum and mint category. Hershey operates worldwide with revenue of more than $5 billion.