PepsiCo Changing the Lineup
Pepsico (NYSE: PEP) recently announced that it will be pulling its low-calorie “G Series Fit” line of Gatorade products from shelves after they failed to catch on with hardcore fitness buffs and athletes. The line, which launched in April, included a pre-workout protein bar, protein drink, and low-calorie version of the sports drink. The company hopes to redesign the products and packaging in 2013, hoping to have the line back on the shelves in 2014. The line was pricey and did not perform to the company’s expectations.