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The Cereal Wars

18/07/12 13:59 Filed in: Motley Fool Blog Network | Food
Food may be a necessity.  However, brand names are not.  As budgets become tighter, families start looking for ways to cut costs.  They trade in their brand names for generics as the main focus becomes pricing, which becomes a problem for those companies that rely on their branding for market position.  This is clearly evident when it comes to cereal companies.
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