Under Armour Resonates with Customers
Under Armour (NYSE: UA) recently reported a second quarter profit increase of 6.8%. This increase was the result of sales growth across all segments, led by footwear, which experienced a 44% surge. Accessories and apparel also experienced double-digit gains, which led to sales and earnings exceeding Wall Street’s expectations, although higher marketing expenses did have an effect on bottom-line growth. The company is continuing to build on its 2011 success when net sales climbed 40% to $1.44 billion.